Flagship specialises in strategic insight-led PR for retail technology brands.
Drawing on deep industry expertise, we connect tech innovators with retailers through campaigns that amplify visibility, create conversations and position our clients as market leaders.
With over 15 years of deep specialism in retail technology, we bring together big-agency experience, big-brand thinking, and a central focus on making tech brands unmissable within the retail ecosystem.
Our team combines sector-specific expertise, longstanding media relationships and data-driven storytelling to craft high-impact campaigns that generate coverage and drive influence.
We build data-led, insightful narratives that shift perception, start conversations and support sales.
Founder, Flagship PR
With over a decade dedicated to retail tech PR, Sarah is known for delivering award-winning, insight-driven campaigns that translate complex technologies into headlines and influence.
Before specialising in retail technology, she led high-profile campaigns for global brands, including M&S, Nestlé, Coca-Cola, Diageo, Hotpoint, Akzo Nobel and P&G – giving her a rare dual perspective on both sides of the retailer–vendor dynamic.
Deeply embedded in the industry, Sarah is highly networked with media, analysts, consultants, influencers, podcasters and industry event organisers. She uses these connections to secure impactful coverage and create value for Flagship PR clients.
She is also a recognised voice in the industry and a regular judge for key sector awards, including Computing’s Women in Tech Excellence Awards.
Flagship’s editorial platform, Retail Rewired, covers the latest retail tech news, bringing industry insight and intelligence to retailers, brands and technology vendors.
Our editorial team also partners with key sector events, giving readers the inside track on the trends and issues shaping the retail tech agenda.
Superdry & Co. has teamed by with fashion SEO agency, Verde Digital, to drive organic growth following the retailer’s rebrand, as it looks to advance its…
Boots will offer more personalisation within its Advantage Card loyalty scheme, using data and insights to deliver added-value to members and meet growing demands among…
London-based fashion brand, AllSaints, is leveraging AI to modernise and optimise its buying and merchandising operations, supporting its international expansion efforts. Investing in innovation to…
Incorrect, incomplete and inconsistent product data is driving unnecessary returns, eroding margins and damaging customer trust throughout the buying journey, new figures from Product Experience…
Total retail sales in discretionary categories, including fashion, homewares and lifestyle, remained flat, rising just +0.8% year-on-year in March, representing a fall in sales volumes…
As the countdown for the Retail Technology Show (RTS) gets underway, there’s less than three weeks to go until the sector’s flagship event returns to…
Our expertise in retail technology PR gives you a direct line to the journalists and analysts shaping the conversation.
Earned media is the primary source informing AI-powered search, meaning strategic media placements directly influence AI brand perception and visibility.
As specialists in retail tech communications, we are constantly speaking with the retail trade press and sector reporters – building strong, trusted relationships that give our clients priority promotion across the right media channels.
We use our deep-rooted connections to deliver targeted, high-impact coverage that does much more than build brand awareness – it cuts through the noise and reaches retail decision-makers.
Our PR programmes transcend traditional media relations.
Because retailers’ buying decisions are influenced by a range of channels, we tap our contacts to widen your sphere of influence.
From new media channels, including podcasts and SubStack, to analyst relations and industry influencers, we programme campaigns to bolster brand visibility across all touchpoints and channels of influence.
And, as AI agents and AI citations increasingly dictate online search, our AI-fluent and agent-optimised PR content ensures your brand is visible to all your audiences – both human and AI.
From insight to column inches, we turn data into compelling PR.
Whether it’s first-party analytics or commissioned research, our data-led approach validates your solution, reflects retailer pain points and shapes narratives that resonate with both media and prospects.
From scheduled trend reports and benchmarking to rapid reactive insights, we transform raw data into high-impact, cross-channel campaigns.
No data? No problem. We design and deliver bespoke B2C and B2B research projects across the UK and global markets, helping brands uncover original insights to fuel thought leadership, media engagement, and marketing content. With deep retail sector knowledge, we don’t just report the numbers – we uncover the story behind them to shape headlines.
Entering retail and technology industry awards gains third-party validation for your technology. It boosts credibility and raises your profile with retail decision-makers.
We specialise in award entry writing for retail technology providers, connecting your solution to real-world retail needs with clear, concise and metrics-driven storytelling.
We align your product’s strengths with the award judges’ criteria, turning technical detail into compelling narratives that resonate.
Our expertise has helped clients take home wins at the Drapers Footwear Awards, National Technology Awards, Retail Systems Awards, VIP Awards, eCommerce Awards, RTIH Awards and more.
In-person events are one of the most powerful ways to showcase your technology. They bring your solutions to life, share actionable insight and build lasting connections with clients and prospects.
But successful retail tech events demand significant time, budget and planning.
We maximise your event ROI by:
Acting as an extension of your team, we help you deliver standout events that not only impress on the day but deliver long-term brand impact.
We understand that retail industry dynamics and the media landscape vary greatly across markets.
We work with a trusted network of PR agencies worldwide, each with deep retail tech expertise to ensure your message lands effectively, wherever your audience is.
From North America and Europe to APAC, our international PR network supports brands looking to scale globally while staying locally relevant.
Available on flexible projects or retainers, our fully vetted partners act as an extension of your brand. Flagship handles the strategy, coordination and briefing, ensuring consistent messaging, efficient delivery, and measurable impact across borders.
Scroll through to get a snapshot of just some of the leading retail tech businesses we’ve worked with.
To access a selection of our most recent case studies, please email: hello@flagship-pr.co.uk. Alternatively, if you already have a passcode, please enter it in the box to access our full case study library.
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Registered Company Name: Flagship PR Ltd
Company Number 16040085
Registered office: 54 East Cliff Road, Tunbridge Wells, England, TN4 9AG
ICO Registration Number: ZB926110
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